ampvis
RESULTS
50%
Lower cost per cash donation for VSO International's digital acquisition
As Head of Digital Marketing at WPNC
150%
Higher conversion rate for Talk London at Greater London Authority
Through a structured testing roadmap
890
Homelessness Charity ads analysed for 33 UK organisations
Christmas Appeals Benchmark 2025, published October 2026
PUBLISHED RESEARCH
How 33 UK homelessness charities ran Christmas
890 ads, published on Meta between 1 November and 31 December 2025, analysed for media and creative patterns: who they reached, how long creative stayed live, and where the budget went across the season.
Free. No email required.
IF YOU ARE IN THE COHORT
I have your own numbers too: launch dates, creative lifespans, format mix and audience delivery, set against your peers. Flick me a message and I will send them over.
WHO IS THIS FOR
If you spend £50k–£250k a year on Meta, you have probably had both of these
The agency where you are the small account
The senior people pitched. A junior runs it. Your campaign is one of eleven on somebody's Monday list.
The in-house hire with nobody to learn from
Capable, under-supported, making media decisions alone with no one to check the thinking.
I am the third option. A senior practitioner running the account directly, with no account manager in between.
Devrath Soni, CEO at Sugar (global fintech brand)
Onboarding
We will schedule a 15-minute call to connect your ad account and understand the context for your upcoming campaign
AI-Fuelled Analysis
Our models break down visuals + copy, benchmarking against performance.
Predictions + Insights
Actionable PDF deck delivered - usually takes a weak after onboarding.